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Direct from the art direction trenches

April 4, 2013 at 10:56am
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The Ol’ Swimmin’ Hole: This video was taken by my friend Tom Hammond of River International when we visited the Jardim Gramacho dump in Rio de Janeiro in September. With his iPhone, Tom got footage of the “lake” within the favela that surrounds the dump. Children were playing in the beyond polluted water. Hospital waste covers the ground where children contract diseases by walking around with no shoes.

In June, 2013 I return with the nonprofit organization Wellspring Trust to outfit these children with proper footwear.

For more information on the project click here.

To read about my experience read A Day in the Dump here.

February 14, 2013 at 12:55pm
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FREEDOM!: I developed the storyboards for the opening and closing sequences for Tommy Hilfiger’s Freedom TV spot while at Laird+Partners last year. Above are the rejects—cute (and totally out there) aren’t they?

*To see the final TV spot and storyboards click here.

February 11, 2013 at 9:19am
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Six Months in the Making: As part of the Liberty redesign we created a new welcome video. This video sets an overall visual tone as it greets guests when they enter the church service. The above are behind the scenes photos of the six month filming process. Shot by Andrew Matusik, Jarrod Valliere, color grading and motion graphics by Byron Slaybaugh.

Click here to see the final video.

February 5, 2013 at 9:11am
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Say Chees(y): I was commissioned to design the logo for Fox’s sitcom Raising Hope’s 2013 promotional materials. Working alongside master compositor Andrew Matusik we helped to create an image reminiscent of the classic mall portrait.
Click here to see the final image.

Say Chees(y): I was commissioned to design the logo for Fox’s sitcom Raising Hope’s 2013 promotional materials. Working alongside master compositor Andrew Matusik we helped to create an image reminiscent of the classic mall portrait.

Click here to see the final image.

January 21, 2013 at 3:52pm
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7 Months in the Making: The Liberty Church redesign has been my proudest project to date. Commissioned to me in June 2012 I began with the redesign of the mark. The brief was a challenging one: create a logo that represents the organization—and its subsidiaries—within Christian and secular markets. It would be a difficult task to create one logo that must represent so many different entities with no definitive demographic.

Several weeks and hundreds of sketches later I was reminded by mentor, Graham Clifford to: “Keep it simple”. I then reminded myself the criteria for a successful mark: Is it appropriate? Is it simple? Is it memorable? It wouldn’t be able to express everything about the organization, it just needs to represent it.

*The above is some of the process leading to the final mark. Click here to see the entire identity.

August 23, 2012 at 11:12pm
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17th Annual GenArt Film Festival Opening Night 08.8.12 NYC from GenArt on Vimeo.

Festival Fever: Missed Connections comes home with another Audience Award, this time from the GenArt Film Festival in NYC. Congrats to director Marty Snyder, DP Paul McCarthy, production designer Tania Bijlani and all the talent and crew. It was a whirlwind 17 days that’s really paying off. Two festivals—two awards—there’s some good math in there somewhere, but alas I’m just a humble artist, you figure it out.

Click here for some of the film’s art direction by yours truly.

June 20, 2012 at 9:41am
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Showin’ Off: The Cartwheel Initiative is getting quite good at hangin’ and hostin’ exhibitions. Our latest was at the Children’s Museum of the Arts in NYC. Along with the children’s work from Northern Sri Lanka there was a screening of the project’s film.
To read more about the exhibition click here.
To see “my kids’” work and the film click here.

Showin’ Off: The Cartwheel Initiative is getting quite good at hangin’ and hostin’ exhibitions. Our latest was at the Children’s Museum of the Arts in NYC. Along with the children’s work from Northern Sri Lanka there was a screening of the project’s film.

To read more about the exhibition click here.

To see “my kids’” work and the film click here.

June 19, 2012 at 3:32pm
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Back to the Drawing Board: Developing the brand identity for the Cartwheel Initiative posed an interesting design challenge. The proposed inspiration was a print from one of my students in Sri Lanka. Unfortunately, the icon of a simplified human figure is so over used I had the difficult task of designing an original interpretation of it. Sketching the anatomy of a cartwheel in motion provided me with the base I needed to design a mark that is simple, relevant and memorable.

To see the final logo, process and guidelines click here.

April 23, 2012 at 10:54am
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Sarasota Film Festival: The feature I art directed last summer, Missed Connections came away with the Audience Award for Narrative Feature at the 2012 Sarasota Film Festival. It was exciting to be part of the festival which took place in the town of my beloved alma mater, Ringling College of Art and Design.

Click here to see some of the film’s art direction.

April 17, 2012 at 4:55pm
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If you can’t explain it simply, you don’t understand it well enough.

— Bert Einstein

April 12, 2012 at 4:29pm
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My office for the day (Taken with instagram)

My office for the day (Taken with instagram)

February 20, 2012 at 8:37am
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The best executive is one who has sense enough to pick good people to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.

— Theo Roosevelt

February 17, 2012 at 4:53pm
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3 Days of Normal: The trailer for a feature I was property master on last October was just released. (I was also a puppeteer during the shooting scene — and lived to tell about it).

Click here for behind the scenes.

Click here to see some of my work from the film.

(Source: 3daysofnormal.com)

February 10, 2012 at 8:32am
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Look Mom, I’m on TV: Almost a year in the making, Slavery by Another Name premieres Monday, February 13th at 9pm on PBS. It received a two minute standing ovation at the Sundance Film Festival —I expect you all to do the same at home.
Click here to see some of my art direction from the film.

Look Mom, I’m on TV: Almost a year in the making, Slavery by Another Name premieres Monday, February 13th at 9pm on PBS. It received a two minute standing ovation at the Sundance Film Festival —I expect you all to do the same at home.

Click here to see some of my art direction from the film.

February 9, 2012 at 8:48am
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American Dodgeball Association of Sri Lanka: What started as an innocent after-class game of catch quickly deteriorated to "Let’s get the big guy". I am still tending to welts on my back courtesy of the children of the Poonekary school in Sri Lanka. MLB recruiters take note.

*Thanks to project manager Karen Ng and her behind-the-scenes photos I am able to share with you my crowning moment as an art therapist—using kids as shields. But hey, they started it.

Click here to see the students’ actual work.